Summer is still in full swing. But with the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, marketers have already started to think through ad strategies ahead of this year’s back-to-school season. For the latest edition of our Marketing Briefing, marketers weigh in on the trends…

Instead of sipping rosé before running off to catch a panel at the Palais, attendees of the Cannes Lions Festival of Creativity are once again drinking anything from anywhere as they tune in virtually.The annual boondoggle announced earlier this year that it would be virtual once more due to the pandemic. That was in April…

I’m bringing Feranmi Ajetomobi to Centre Stage because I admire how he expertly combines analytical thinking and empathetic storytelling to help Cowrywise achieve its goals. He certainly has a unique approach to growth and leadership– an approach that is useful to aspiring product marketers.  “So, what does the day-to-day of a product marketing lead look…