This week’s Media Briefing looks at how publishers are hoping that Google’s third-party cookie postponement creates a window of opportunity for the digital advertising industry to deal with the limitations of Apple’s Safari browser. Publishers look to pounce on Safari The digital advertising industry may have received a reprieve from Google cutting off third-party cookies…

Summer is still in full swing. But with the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, marketers have already started to think through ad strategies ahead of this year’s back-to-school season. For the latest edition of our Marketing Briefing, marketers weigh in on the trends…

The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market. Streaming-only sellers step up 2021 was a leap year for streaming-only sellers in the TV advertising upfront marketplace.  While the annual dealmaking…

The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year’s negotiations.  ‘The Cicada Upfront’ Last year’s annual TV upfront market may not have undergone the seismic shift that many ad buyers and sellers had expected in…

Instead of sipping rosé before running off to catch a panel at the Palais, attendees of the Cannes Lions Festival of Creativity are once again drinking anything from anywhere as they tune in virtually.The annual boondoggle announced earlier this year that it would be virtual once more due to the pandemic. That was in April…