Both brand safety and suitability are essential considerations for brands and agencies    as they plan their media strategies. Because brand safety focuses on defining harmful content that no brand wants to be near and brand suitability encompasses what is aligned to a brand’s values, it’s increasingly important for brands to understand the distinction — and…

July 26, 2021 by Michael Bürgi Do agencies suffer from a case of “physician, heal thyself”? Though their principal job is to create, plan and then place ads for their clients, rare is the agency that actually runs ads to promote their own capabilities and talent. That’s quietly changing for a number of reasons, including…