Infographic: For publishers, the future is contextual


In 2021, Digiday and Connatix published the new portray, ‘The State of Contextual Focusing on: Tactics, Abilities and Earnings’ — a deep dive into the contextual ecosystem that highlighted rising roles for contextual video in insist. 

Now, download this new infographic from Digiday and Connatix to be taught extra about how the upward thrust of context follows the inevitable drop of the cookie. This one-sheet aspects even extra findings, at the side of: 

  • How publishers are transferring to contextual video campaigns with their in-condominium groups and partnerships
  • Which steps publishers are taking to categorize their pages for contextual campaigns
  • The predominant challenges round standardization, efficiency and advertiser demands