M-KOPA goals for 2 million customers with Babajide Duroshola main expansion into Nigeria


For many Nigerians, 40% of whom are residing below the poverty line, procuring digital devices in a single installment is a frightening job. 

Most devices and work equipment cost bigger than Nigeria’s minimum wage, a meagre $73. The smartly-liked tag of cell telephones was $95 in 2020 and without fixed vitality provide, it can cost about $48/month to bustle mills. 

Electricity and connection play a excellent feature in order and construction. It’s comely to estimate that many of us can’t access the instruments they need to be triumphant due to they can’t give you the cash for them.

In most standard years, asset finance and Prefer Now Pay Later platforms rating turn out to be sources of relief, allowing customers to pay for products in installments.

One such platform is M-KOPA, a Kenyan firm that’s expanding its companies into Nigeria so extra of us can rating access to installment payments for devices admire solar techniques and smartphones. Earlier in 2021, M-KOPA ran a successful pilot test in Lagos the keep 20,000 devices had been reportedly sold. 

With the appointment of a brand sleek overall manager, the firm is now looking out for to scoot its Nigeria operation.

Over 1 million customers in eight years

In an e mail to TechCabal, M-KOPA’s Chief Commercial Officer, Mayur Patel mentioned, “Final October, we reached an thrilling milestone of 1 million customers served by M-KOPA after 8+ years of labor on the ground.”

Since its start in Kenya in 2012, M-KOPA’s financing model has been helping of us rep immediate access to products whereas slowly constructing possession thru micropayments. Generally, BNPL companies are equipped to credit rating-great customers finest and this implies that customers whose credit rating history can’t be discerned are denied access to those companies. 

An estimate of 500 million African adults are unbanked without formal access to monetary establishments. This system that they could well well be naturally excluded from BNPL companies that require credit rating history.  

Nonetheless, M-KOPA uses a particular financing model. All payments are automated, and the firm doesn’t get cash payments. The devices are also linked to M-KOPA’s CRM by IoT so default payments on a customer’s stay will outcome within the computerized lock of their devices. 

Within the initiating, M-KOPA finest equipped its solar lighting fixtures products in Kenya, aiming for 80% of the inhabitants who had miserable access to electricity on the time. In 2019, then again, it entered into a partnership with Safaricom and Samsung to initiate offering smartphones to customers. While its most standard portfolio contains fridges and tv sets as successfully, the firm has successfully sold over 500,000 smartphones in precisely two years.

Accept the particular African tech newsletters on your inbox

Scaling in Nigeria and Babajide Duroshola’s feature

“Nigeria represents the finest smartphone tool market in Africa, with successfully over 12 million devices sold yearly. We started piloting in Lagos, and rating constructed up a gigantic team and defective. With a longtime foothold within the market, we can now all of a sudden expand across Nigeria,” mentioned Mayur Patel.

After the pilot, M-KOPA is inspiring to spread its wings in varied substances of Nigeria. 

“We want to reach 2 million customers in a section of this time and our expansion into Nigeria will relief kind momentum,” Patel mentioned. 

“The rollout is underway, and we’ve already started environment up operations in Oyo Say this month. Babajide Durshola, M-KOPA’s sleek Country Total Supervisor has ride in scaling companies in Nigeria, and we’re livid for him to be main our expansion across the nation.”

Babajide Duroshola previously served because the Country Head for SafeBoda, a plug-hailing service basically basically basically based in Uganda, the keep he helped scale the industry to 1.5 million rides a yr. Ahead of SafeBoda, he worked as a Neighborhood Supervisor for Andela. 

Duroshola told TechCrunch he plans to steadiness the choice of products M-KOPA affords Nigerians to mirror what is equipped to Kenyans. On its net put, M-KOPA finest affords four Samsung smartphones to its Nigerian customers. In Kenya and Uganda, the keep it expanded to in 2013, customers can access varied products included in its portfolio.

In talking about how its operation in West Africa will vary from its East African actions, CCO Patel renowned that finest weekly and monthly fee alternatives will be on hand in Nigeria. 

“As segment of our early piloting in Nigeria, we’ve spent different time localizing our service and adapting our product offering. For instance, we’ve sophisticated our fee plans to examine the choice of our customers. Whereas in East Africa, the incidence of mobile cash penetration facilitates day-to-day transactions, in Nigeria we’ve centered on weekly and monthly installments.”